![]() But they will notice a new limited-time offering called “Sangria Splash,” which is the brand’s first time using real fruit juice in the malt-based seltzer. The new ad has a stronger emphasis on the “100% Hard Seltzer, 0% Beer” slogan, and is the brand’s first consistent message since launch.Ĭustomers won’t see any changes to the Bud Light Seltzer name, packaging or logo. “Humor is really difficult to break through,” Wolf said about the brand’s former ads, adding that they weren’t “direct enough” in educating people about Bud Light Seltzer. ![]() (He ends up buying both.) Another TV ad featured a toll-free phone number for confused customers to call to answer their questions about the spiked seltzer. In one ad shown during the 2020 Super Bowl, Bud Light Seltzer enlisted rapper Post Malone and showed the inside of his brain trying to decide to either buy Bud Light or Bud Light Seltzer from a convenience store. It’s a big change from Bud Light Seltzer’s previous ads that used humor. Wolf said the bubbles are an “incredibly powerful way to show the variety of flavors and lightness our product brings.” To that end, Bud Light Seltzer is rolling out a new, year-long ad campaign with the slogan “100% Hard Seltzer, 0% Beer.” The debut TV spot shows a Bud Light Seltzer delivery truck rolling through a brown-colored desert with colorful bubbles floating through the back. A still from the new Bud Light Seltzer TV ad.
0 Comments
Leave a Reply. |